The new Great White Car Wash facility in Sierra Springs, Airdrie, is strategically located within a high-traffic commercial corridor along Yankee Valley Boulevard, a key east-west arterial road in the city. The Sierra Springs area has experienced significant growth, with the city's population reaching 80,649 in 2023, reflecting a 14% increase since 2019 . This growth has led to increased traffic volumes, making the location ideal for a car wash facility that benefits from consistent vehicle flow. The facility adheres to Great White's proven operational model, focusing on express tunnel efficiency, consistent wash quality, and a customer-centric subscription program, which has been successful across its southern Alberta locations. By applying these principles in a rapidly developing area, the Sierra Springs location is well-positioned to serve both local residents and regional travelers, reinforcing Great White Car Wash's strong footprint in the region.